The Sparkly Dog Shit Rumour We Need to Clear Up

Rumour has it you think you need to be a certain person to work with us.

All rumours start somewhere, but they rarely stay true to their source. They twist, turn, get passed around like a bad group chat, and by the time they hit your ears, they’re barely recognisable. The best ones? They’re spray painted hot pink, covered in glitter, and masquerading as fact. But underneath all that sparkle, they’re still a steaming pile of dog shit.

The rumour we’ve been discussing around the dinner table is one that’s been floating around for a while, and I think I know exactly where it started.

Apparently, to work with us, you need to either be a loud, bold business or an influencer with a personal brand.

And frankly, my dear, that’s some sparkly dog shit.

We get it. If you look at our Instagram alone, you’ll see bright colours, cheeky copy, and a business pushing the limits wherever it can. But here’s the truth: that’s our branding. That’s how we cut through the noise, through a sea of marketing agencies and social media managers all shouting in the same colour palette, pushing the same fear-mongering carousels, and speaking in the same tired tone.

But our branding? It’s worked. We’ve earned the bragging rights to say we’ve worked with huge Australian brands, small local gems, and everything in between. And do you know what all those clients have in common?

They worked with us. That’s it.

Our branding is unique, but it doesn’t define our limits, and it sure as hell doesn’t define the kind of work we produce. If you come to us wanting to borrow some of our Zemi flair? Let’s fucking go. But if you bring us a beige aesthetic, quiet jazz, and sun-drenched rooms? Still: let’s fucking go.

Our job isn’t to turn you into us.

It’s to take you, your business, your style, your story, and magnify it to its full potential. Not louder for the sake of loud. Sharper. Clearer. Undeniably you.

We love our branding. But we don’t need to see 390 tiny versions of it running around the internet. We’re not Nick Cannon.

So, if you’ve ever looked at House of Zemi and thought, ‘I love it… but it’s not really me,’ just know, it was never meant to be.

You’re not supposed to become us.

You’re supposed to become you, bolder (whatever that looks like), more consistent, and more unforgettable.

Because that’s what we do:

We don’t copy and paste.

We create yours.