The Brand

Lift HQ is not your average gym, they’re community in the heart of Sandgate built on real coaching, real people and a culture that actually makes you want to show up.

Their time table ranges from strength classes, HIIT style cardio sessions, boxing & yoga to balance it all out. There is something for everyone & they welcome you no matter your fitness or experience level.

The Brief

Lift HQ came to House of Zemi looking for a marketing partner to help grow their membership, strengthen their brand presence and build on the incredible community they'd already created.

Our role was to develop a marketing strategy that reflected the energy of the gym, increased brand awareness and turned more locals into loyal members through thoughtful content, campaigns and consistent storytelling.